Dorota Krawczyk
Lead Lecturer
Specialises in audience segmentation and message framing. Designed the core curriculum structure used across all lecture series.
Synthrexa Peakar
Business communication, structured for real learning
Online lectures that break down how to analyze the target audience for your business — and turn that knowledge into clearer, more effective communication.
Synthrexa Peakar was built around a specific frustration: most business communication training covers theory but skips the practical mechanics of who you are actually talking to.
Understanding how to analyze the target audience for your business is not a marketing exercise — it shapes every message, every pitch, every internal report. We started building lectures that treat audience analysis as a core communication skill, not a preliminary checkbox.
The format is deliberately remote. Participants based in Poland and across the region attend from home, which means lectures need to hold attention without a physical room doing the work. That constraint pushed us toward tighter structure and clearer sequencing than most in-person formats ever achieve.
Structured delivery, not open-ended discussion
Each lecture series follows a defined sequence. Participants know what comes next and why — that predictability reduces cognitive load and keeps focus on the material itself.
What we focus on
- Audience segmentation methods that apply to real business contexts
- Message framing for different stakeholder types
- Written and spoken communication in professional settings
- Feedback loops and how to use them to refine communication
How lectures are built
- Sequential modules — each builds directly on the previous
- Concrete examples drawn from business scenarios, not hypotheticals
- Accessible pacing with clear checkpoints between topics
- Recordings available for review after each live session
| Communication skill area | Covered in lectures | Includes practice exercises | Remote-compatible |
|---|---|---|---|
| Target audience analysis | Full coverage | Yes | Yes |
| Stakeholder messaging | Full coverage | Yes | Yes |
| Presentation structure | Full coverage | Partial | Yes |
| Negotiation language | Introductory | Not included | Yes |
People behind the lectures
A small team with specific backgrounds — not generalists covering everything, but specialists who each handle a defined area of the curriculum.
Marek Sobański
Business Communication Trainer
Focuses on written communication and report structuring. Brings background from corporate advisory work in Warsaw and Kraków.
Agnieszka Wierzbicka
Curriculum Developer
Handles sequencing and pacing of lecture modules. Ensures each session connects clearly to the next without gaps or redundancy.
Tomasz Budzyński
Participant Support
Manages scheduling, access, and follow-up after each session. First point of contact for anyone joining a new series.
"The section on how to analyze the target audience for your business was the first time I saw that framed as a communication skill rather than a marketing task. It changed how I write internal briefs."
— Participant, series 4 cohort, Zabrze